Garfield Weston Foundation honours Breege O’Donoghue’s achievements and dynamic career

UCD Foundation are delighted to announce Ireland’s first Masters Programme in Retail Leadership launched on Monday, 1st of October 2018 at UCD Michael Smurfit Graduate Business School.


The MSc has emerged from a collaboration between the Garfield Weston Foundation and UCD leadership. Inspired by Breege O’Donoghue’s outstanding retail career with Primark, the partnership recognises Breege’s contributions to the sector by funding the creation of the MSc in Retail Leadership programme alongside numerous scholarships in her name.


The goal of the MSc in Retail Leadership is to provide students with a detailed understanding of the retail landscape as the business world undergoes fundamental technological and commercial challenges. Students will develop critical skills and competencies to enhance their management careers in retail and related industries.


The programme is open to graduates from a wide variety of disciplines including general business, social sciences, digital technology, philosophy and financial management who want to pursue a leadership career in the retail and allied sectors. Modules on the course include retailing fundamentals, leading retail in a digital age, marketing insights and analytics, marketing strategy, retail consumer experience, omnichannel marketing, retail and digital procurement as well as an industry project.


For information on how to apply for the MSc in Retail Leadership click here.

Professor Anthony Brabazon and Breege O’Donoghue at the MSc in Retail Leadership launch